An industry-leading content creation company, BKA Content, recently published an article showing the cost comparison between partnering with writing agencies and creating content in house. They found overwhelming savings when businesses chose to use third-party services. See this article to learn more.
There is a great difference between the time it takes a professional writer versus an employee to complete writing assignments. Burdening staff with other projects and tasks already assigned to them requires a shift between roles and skillsets, often slowing down the content development process. To research, gather materials and write each piece of content is a significant time investment, even moreso if one is not a particularly productive writer.
The ability to create content that is not biased or “salesy” is imperative. Subject matter should establish a level of trust between the company and the audience by remaining factual and informative. Readers can detect a sales pitch easily and it may deter them from reading further.
Professional writers can be expected to create content that is easily readable and free of grammatical and spelling errors. Potential clients are not going to spend their time reading content that does not answer their questions or is not clear and easy to understand. Putting out quality content not only adds credibility to your company but also instills trust within the reader.
Gain a Trusted Content Marketing Partner
Partnering with a writing agency creates a strong and dependable relationship that can be used to promote better content. After each successful project, the writing agency is able to generate materials more effectively, having a deeper understanding of the industry and its client company’s unique content strategy.