Content Development is taxing on both time and energy, but it is more necessary now than ever. According to the Content Marketing Institute in their 2019 B2B Content Marketing Research, 74% of marketers say they have used or developed long-form content in the last twelve months. Whether your content creation is done in-house or through a third party source, it’s time to stop putting it off and get started.
Does your content have a clear purpose?
Putting out blogs or thought leadership without a purpose or a defined audience will not have the same ROI as ones that do. The most successful marketers create a documented strategy, targeting a specific audience.
More importantly, how are you developing your content?
Pros and cons are evident no matter how you create the content. If these documents are developed internally, is it happening fast enough? If you utilize an outside source, are they delivering what is expected? Either way, if you want to stay ahead of your competitors, developing content is a must.
Where we come in.
Our position in the industry affords us the opportunity to work with a diverse tapestry of clients, and these experiences lend us a rare perspective into what type of strategies work and why. If you find yourself in need of writing services, reach out to us. We would love to discuss your current content strategy or help get one started.