INSIGHTS


February 4, 2019

How are you planning on developing your content in 2019?

Content Development is taxing on both time and energy, but it is more necessary now than ever. According to the Content Marketing Institute in their 2019 […]
February 23, 2018

Measuring ROI: B2B Content

Rarely does a meeting about a prospective content strategy not entail some discussion of ROI. In the corporate marketing world, professionals are trained to be focused […]
January 22, 2018

Content Marketing Solutions for Nonprofits

SUMMARY   Marketing for nonprofit organizations is a double-edged sword. On one hand, the message that NPOs are trying to convey is one of utility and […]
January 9, 2018

Five Ways Businesses Benefit From Utilizing Third-Party Writers

Save Money An industry-leading content creation company, BKA Content, recently published an article showing the cost comparison between partnering with writing agencies and creating content in […]
December 26, 2017

A Comparison of In-House vs. Third-Party Writers

The average writing agency normally charges a per page, per word or an hourly rate. Depending on how established the company is and the quality of […]
December 13, 2017

Optimizing Effective Content

A majority of consumers searching on Google will not go past the first page. According to a study in 2015 by Advanced Web Rankings, 67% of […]
November 29, 2017

The Content Marketing Paradox

Social media is a quick and inexpensive platform for content distribution. However, there are limitations. A tweet, for example, has a character limit, and its penetration […]
November 15, 2017

The Hybrid Approach

A hybrid of short-form and long-form is advisable, as they both have intrinsic value. As JD Peterson put it in a 2014 article, “Short-form content is […]
November 1, 2017

White Papers: Conveying Authority and Expertise

The Content Marketing Institute commissioned a study to determine the effectiveness between expert, user-generated, and branded content. They found 85% of consumers “regularly or occasionally seek […]
October 18, 2017

Content Strategy and ROI

According to Curata, one of the top five skill-sets missing from today’s content marketing is the ability to effectively generate high-quality writing itself. Not only does […]