INSIGHTS
February 4, 2019
Content Development is taxing on both time and energy, but it is more necessary now than ever. According to the Content Marketing Institute in their 2019 […]
February 23, 2018
Rarely does a meeting about a prospective content strategy not entail some discussion of ROI. In the corporate marketing world, professionals are trained to be focused […]
January 22, 2018
SUMMARY Marketing for nonprofit organizations is a double-edged sword. On one hand, the message that NPOs are trying to convey is one of utility and […]
January 9, 2018
Save Money An industry-leading content creation company, BKA Content, recently published an article showing the cost comparison between partnering with writing agencies and creating content in […]
December 26, 2017
The average writing agency normally charges a per page, per word or an hourly rate. Depending on how established the company is and the quality of […]
December 13, 2017
A majority of consumers searching on Google will not go past the first page. According to a study in 2015 by Advanced Web Rankings, 67% of […]
November 29, 2017
Social media is a quick and inexpensive platform for content distribution. However, there are limitations. A tweet, for example, has a character limit, and its penetration […]
November 15, 2017
A hybrid of short-form and long-form is advisable, as they both have intrinsic value. As JD Peterson put it in a 2014 article, “Short-form content is […]
November 1, 2017
The Content Marketing Institute commissioned a study to determine the effectiveness between expert, user-generated, and branded content. They found 85% of consumers “regularly or occasionally seek […]
October 18, 2017
According to Curata, one of the top five skill-sets missing from today’s content marketing is the ability to effectively generate high-quality writing itself. Not only does […]